Hi Folks,
Closed Door, Open Mind
  | 
Michael McDonald, CEO, 
Community Food Bank o f Southern Arizona | 
The email Monday 
morning, February 3rd was from Danielle Stroud at the Community Food Bank and her subject line 
read: Meeting with Michael McDonald. “Oh, boy,” I thought, “off on a new 
adventure.”
Michael sent me an email 
weeks ago commenting on my blog about Amira, the 9-year old opera singer. He 
wrote, “Today’s blog was especially touching, and a good reminder that in the 
midst of hardship there is hope and beauty and joy.” I smiled, “Exactly… think 
I’m going to like this guy.”
Before reading the new 
message I checked out all of the info first to get a better understanding 
of what was coming. Melissa 
Wieters the Vice President of Development was the only cc. A month or 
so before Michael arrived we talked in her office. I asked Melissa to wait until 
he has some time—maybe three or four months to settle in—before mentioning I’d 
like to meet with him. This invitation was a little soon so I knew she had 
something to do with it.
Okay, I was ready 
to read Danielle’s email. 
“Hi, I hope you are having 
a wonderful Monday morning. Michael had asked me to see when you might be 
available to come into the food bank for him to meet you and thank you for all 
that you do.”
Of course I took the first 
time offered. I always take the first time. The closer the meeting the more 
unlikely it will be cancelled. Those meeting with top executives that are weeks 
or months away?  Forget about it.
Michael’s door was 
closed but at 2:30 sharp it swung open and I was greeted with a smile and an 
extended hand. He then motioned for me to sit in the chair to the left of the 
coffee table. He closed the door behind him and took a seat to my right. This 
was great because I could spread out my presentation pieces on the table in 
front of me and easily hand Michael a document to review.
He sat at an angle in his chair and looked quite 
comfortable. I on the other hand, was somewhat nervous because the situation 
reminded me of many of my meetings with top management at Merrill Lynch and 
New York City 
publishers … in particular Harold McGraw, the president of McGraw Hill 
Publishing Company who was dignified, humorous and always on point. 
Soon after Michael laughed at my first joke I calmed 
down and got to my agenda. We covered the Miles Neighborhood focusing on its 
5-year history of donating to the food bank, the implementation of a new 
neighborhood volunteer service called The Red Umbrella Corps, the innovative 
approach to weekly food donations at Sprouts supermarkets, the costs to bring 
all five Spouts stores online and then finished up with the Twenty Eighty 
program where community service becomes a “fact of life” in 
America.
Yes it was a lot for a 30-minute meeting but we have 
thousands of kids to feed right now. Although I hurried, Michael was with me at 
every turn because he asked interesting questions. Toward the end of our time 
together he picked up his Smartphone and mentioned he had to move on. “There’s a 
lot going on in my mind,” Michael said swirling his right hand in the air, “so 
how do you propose starting?”
“Well, my thinking is you would select two or three 
people I could work with and we’d put together strategies and focus group 
findings.” I paused a second, “You would then have the information necessary to 
make decisions.”
As I gathered my stuff, Michael asked me to send him my 
Twenty Eighty proposal and he wanted to keep the Sprouts expansion budget. He 
said he would visit the stores to see thing for 
himself.
Maybe 15 feet from 
Michael’s door I ran into Melissa in the hall and walked her back to her office. 
We chatted briefly and she said Michael asked her right away after assuming 
office who he should meet. I had already guessed that and thanked her with a big 
hug for including me on the early list.
While driving slowly out of the Community Food Bank parking lot I mulled 
over the fact that I talk to people all of the time about feeding hungry folks … 
but never on the level I just did with Michael. That was a first and I hope it 
won’t be the last.
Can't Miss the Community Food Bank Bin Now
No matter what checkout lane you are in at the Sprouts – Oracle store, you can’t help but 
see the 2’ x 10’ One Can A Week 
banner hanging over the ice freezer. And then there’s that big red arrow 
pointing the way to the collection bin.
The sign and the positioning was Richard 
Rodriguez’s idea. He’s the store manager and he 
wants to make it as easy as possible for his customers to help the Community Food Bank.
All They See is Food 
     
The first inclination was to place the One Can A Week label as close to the top of 
the basket as possible. (Photo on right.) This way customers could read the 
reminder to donate to the Community Food 
Bank as soon as they picked up the basket. What actually happens is 
folks enter the store, spin backwards, stoop over and snatch the basket up by a 
handle not reading or seeing a thing. While on the move toward selecting their 
first item they flip the basket a few times until they grab the other handle and 
drop the basket to a waist high position. Only when they place the first item in 
the basket do they look down … maybe.  
After weeks of observing this basket ballet I decided to 
place the label on the bottom instead of the side. (Photo on left.) There are 
two advantages to this position. They may look to see what is stuck in their 
empty basket as they enter the store or they may see it when they deposit the 
first or second item. If there is more food in the collection bin this Saturday 
then I will know for sure that putting the label on the bottom was a good move. 
Nice surprise
One 
of the parents at the Miles School donated $375.00 this 
week. Seems her office decided to give their kitchen budget to the food bank. 
There was another $2.00 in the collection plus 106 lbs. of food.
The Miles School has been participating 
in the One Can A Week program for 
almost 4 years now and their program just keeps getting 
stronger.
We collected a total of 132 lbs. of food. The money we donated 
amounted to $41.00, a $25.00 check 
and $16.00 in cash.
See you Sunday,
Peter