A Community Service Culture in the Making
We have all seen supermarkets help feed hungry families during the holidays with specially priced shopping bags of food their customers can purchase. But we’ve not seen anything like what just happened in the Sprouts Farmers Market on
Speedway last week.
How did they do it? On Friday when I took the photo above, Richard and I had a few minutes to discuss the amazing situation. Studies reveal that companies with a strong community service commitment create a culture that brings out the best in their employees and their customers.
A couple of the cashiers were proving to be great at encouraging their customers to participate in the $5.00 bag program. The other cashiers saw what they were doing and followed suite. Suddenly all of the cashiers were making sales, even some multiple sales. “Give me 10 bags,” a lady said after checking out the mass of paper bags in the aisle and hearing what all the commotion was about.
Richard decided to display the bags going to the Community Food Bank up front to heighten the excitement—and equally important—make a statement. When management and staff work together to build a community service culture, there is not limit to the good that can be done for and by each and every customer.
In the mix, of course, is One Can A Week. Twelve weeks ago Richard and I introduced a low key and consistent community service program which has quietly built awareness. Even through all the excitement, customers were still dropping cans and packages goods in the bin surrounded by the $5.00 bags. The donations this week topped the bin and tipped the scales at 148 lbs.
One Can A Week
Breaks into a Gated Community
Home Owner Associations in gated communities have many rules to maintain peace and quiet. No solicitation is at the top of the list. However, with so many families in trouble and the government cutting back on aid, Maen and his children decided to press the envelope a bit. They got permission to talk to their neighbors about One Can A Week at a neighborhood get together. Acceptance was pretty good.
Then two Sundays ago they started making the rounds to introduce the program to near by neighbors. Acceptance was pretty good there, too. This past Saturday Maen—relying on his marketing skills—posted a sign on the in and out gates telling folks he and the kids would stop by Sunday. To his surprise people he had not talked to yet put food out on their porches. Food was everywhere in his community and the kids went nuts. He told them they had to wait and pick it up in order or they would not remember the route for next Sunday.
In my first two weeks I collected around 40 lbs. of food for the Community Food Bank. In their first two weeks Maen,
Rayah and Michael collected 242 lbs.
On Monday there was nothing. Then by Sunday the truck was jammed. Not sure how that happens but I like it.
New CEO at the Community Food Bank
Michael McDonald, former Executive Director here in Tucson for Habitat for Humanity International (the U.S.’s 14th largest home builder) will join the food bank in January. Really looking forward to meeting him. Click on the link to read his very interesting bio.
See you Sunday,