Tuesday, July 5, 2011

130th Week Update - Miles Neighborhood Food Collection Project

Hi Folks,
It Only Gets Better
Miles Neighborhood Community Food Bank Donations
2011 Second Quarter Results

Thanks to the Axis Food Mart we’ve had the best quarter so far. (See June 13th below.) Our total collection amounted to 5,350 lbs. of food and $659.06 in cash donations.

When you compare the first two quarters of this year to 2010 and 2009, you can easily see that we’ve improved on our ability to help the hungry here in Tucson.

    2011                                      2010                                      2009
8,223 lbs.                              7,452.5 lbs.                             4,411 lbs.
$1,242.56                              $965.40                                  $612.88

From a purely sociological standpoint, we have conclusively shown that neighborhoods—responding in a low key, consistent manner—can solve the hunger problem in America.

The Sunflower Farmers Market on Speedway
Proves Color and Location Generates More Donations

When the Community Food Bank donation box was white and tucked in a corner near the microwave oven, donations dropped from 42 lbs. to 2 lbs. per week. After we turned the box pink, added the Thank You Kids, and then moved the box into a high traffic area, donations jumped to 104 lbs. for one week.

The most recent two weeks have garnered 34 lbs. and 32 lbs. of food respectively, a more consistent and productive donation program.

The next donation box to “go pink” is at the Rincon Market.

The Pink Box is next to the electric scooters and the front door. In
its first week in the new location, the donations amounted to 32 lbs.

The week The Pink Box collected 104 lbs., it was sitting next
to the customer service desk and even a bag of trash did not
deter the donations.

The red oval on the right is where The Pink Box sat for a week
before being moved to its permanent location (red oval on the
left) next to the scooters. It reality, it went from one side of the
high-traffic front door to the other.

Donations Never Take a Holiday
Lots of folks got the jump on the 4th of July and headed for the mountains or the hotel pools. But no matter, we still came in above our weekly average of 168 lbs.

We collected a total of 178 lbs. of food. The money we donated amounted to $48.00 … a check for $25.00 and $23.00 in cash.

See you Sunday.


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